Client: University Project
Year: 2022
Roles: Publication Design I Photography
City Meets Sea delves into the intricate realm of place branding, using a captivating case study of Australia's fourth-largest tourist economy – the Gold Coast. The publication highlights the city's success story in place branding and the pivotal role this plays in shaping a city's identity and image. The Gold Coast is truly remarkable, seamlessly blending urban convenience with an iconic Australian beachfront lifestyle. A place where city meets sea.
Drawing inspiration from the vibrant world of surf magazines and culture, the aim was to artfully marry playfulness with sophistication while showcasing imagery that captures the city's unique identity.
