Client: University Project
Year: 2023
Role: Packaging Design
Frenzies is a boutique brand specialising in gourmet fish food, aiming to 'add a touch of culinary excellence to the diet of aquatic friends.' The packaging is designed to stand out from typical fish food with its cute, appealing graphics and soft colour palette, which is intended to have a feminine appeal. Each product variant uses a maximum of three colours per design and incorporates techniques such as overprint and knockout, as outlined in the design brief. To successfully achieve the overprint technique, thoughtful consideration was taken into the colour palette.
